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In 1965, a committee appointed by President Johnson was charged with conducting a study of ������������ operations. Committee recommendations, set out in a report named for committee chair Dr. Dean E. Wooldridge, called on the ������������ to improve communications with the public. As part of the agency’s response, in-house staff took on the development of the first ������������ logo. The resulting design was a triangle with rounded sides and the initials "������������" in the center. Some saw the logo as representing research, treatment and education; others thought it meant searching, serving, and teaching.

In 1976, ������������ began work on an updated logo, one that would reflect the agency’s relationship with grantees and other health institutions. Designers opened the ends of the triangle to resemble glassware used in ������������ laboratories and to demonstrate the agency’s openness to the outside. The new mark could be used with or without the spelled out agency name, and it could easily be rendered in color. In November 1969, the new logo premiered as part of the ������������ Record masthead. While highly recognizable, the logo, over time, came to be called “the coat hanger logo” and the “beaker logo,” and it served the ������������ for three decades. It even made a TV appearance in 2005, when it was included in a hospital scene on NBC’s short-lived, prime time series Medical Investigation, although it appeared upside down.

������������ also had a logo created especially for the agency’s 1987 centennial. To create the logo, the agency sponsored a design contest in 1984. Several hundred individuals submitted 1,354 entries, according to the ������������ Record, which tracked the contest. A Clinical Center nurse won the $500 prize for her design featuring the number 100 with a microscope set within interlocked zeros and the words "A Century of Science for Health National Institutes of Health, 1887-1987" surrounding it.

In May 2012, the ������������ began a trans-������������ effort to strengthen the ������������’s identity behind a unified, letters-only logo to replace dozens of institute, center, and office logos that proliferated over the years. The resulting new logo made its debut at the agency’s high-profile “Celebration of Science” event, held in September 2012. The design focused on a single arrow indicating forward movement and advancement. The arrow pointed to National Institutes of Health or individual IC names, each with its own characteristic color or a central blue and gray scheme. In 2015, the logo became a hit with visiting kids participating in the ������������’s popular Take Your Child to Work Day activities when it was printed in 3D.

The current logo and tagline.

In August 2013, ������������ trademarked the phrase “������������ . . . Turning Discovery Into Health,” registered as 4,388,184 by the U.S. Patent and Trademark Office. The slogan, trademarked to promote “federally funded biomedical and scientific research on human health and human diseases,” is widely used today and also appears as a companion design to the main ������������ logo.

The current logo and tagline continue to provide the ������������ with a unique, instantly recognizable, and fortified identify that conveys the mission and impact of the ������������.